eBay CRM Operations Manager (L25) in San Francisco, California

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POSITION: CRM Operations Manager (L25)

ORGANIZATION: StubHub, www.stubhub.com (an eBay company NASDAQ: EBAY)

StubHub’s purpose is to connect people to inspiring event experiences. We connect fans with their favorite teams, shows and artists and introduce them to the ones they'll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit StubHub.com at http://www.stubhub.com/ or follow @StubHub on Twitter at https://twitter.com/stubhub , Facebook at https://www.facebook.com/Stubhub and Instagram or YouTube.com/StubHub.

OUR VALUES

StubHub One – We act as one team in pursuit of connecting people through inspiring event experiences.

At StubHub, we are:

Driven – We strive for excellence – constantly improving our game

Courageous – We are bold & not afraid to challenge the status quo

Inventive – We see what others don’t & pioneer new paths

Richly Diverse – We recognize & respect everyone as a unique individual

Brand – We experience the world through StubHub

THE OPPORTUNITY:

The CRM Operations Manager will be a member of the StubHub Marketing Operations team, reporting to the Head of CRM Operations. We are looking for a data-driven and detail-oriented marketing operations specialist to help deliver winning marketing campaigns to our customers. He/she will be responsible for supporting the execution, maintenance and continuous improvement of marketing programs set across email and push channels. We’re excited about candidates who have a strong execution orientation, solid SQL and HTML expertise, and resolutions skills. Additionally, passion for sports and/or concerts and an understanding of what it means to be a fan is key.

LOCATION:

The CRM Operations Manager will be based in San Francisco, CA and report into the Head of CRM Operations.

PRIMARY JOB RESPONSIBILITIES:

  • Marketing Programs execution:

  • Manage the process of designing, building, and launching CRM campaigns and journeys for buyers and sellers for specific genres such as Concert and Sport as well as ad hoc campaigns;

  • Coordinate with Marketing Operations Planner and CRM strategy team on campaign calendar, creative timelines, priority, resources, campaign QA and feedbacks before campaign launches.

  • Execution of Push Notification campaigns using Swrve and Salesforce Marketing Cloud Journey Builder.

  • Support Paid Social / Display / Paid Search teams on segmentation and target audience creation using CRM first party data.

  • Marketing Automation and Optimization

  • Collaborate with Marketing Genre Leads, Marketing Operations planner, and CRM Strategy team to identify, implement and optimize triggered campaigns to increase engagement, revenues, and drive traffic to site

  • Identify opportunities to improve campaigns across personalization, dynamic content management, etc.

  • Data Management

  • Support CRM data transfer and enhancement processes to Salesforce Marketing Cloud with the Data Operations team

  • Identify and isolate data issues, provide resolution by troubleshooting or engaging other related technology groups.

  • Perform ad hoc analyses using Salesforce Marketing Cloud, Oracle database, SQL, Omniture.

THE SUCCESSFUL CANDIDATE WILL NEED TO:

Provide strategic thinking and yet be operationally strong to drive execution

  • Maintain a strong understanding of the competitive landscape

  • Have strong knowledge of how email marketing works and advance knowledge of CRM platforms.

  • Work collaboratively and energetically with all other teams to achieve his/her goal

  • Be analytically savvy and translate numbers into actions

EDUCATION, SKILLS AND EXPERIENCE

  • BA/BS degree required

  • 6+ years of hands-on email marketing experience required

  • Strong experience in campaign and journey development, SQL, HTML codes, API

  • Strong experience in dynamic contents and personalization in email platforms

  • Knowledge of major ESP platforms such as Salesforce Marketing Cloud / Exact Target, Responsys etc. Preferably in Salesforce Marketing Cloud / Exact Target.

  • Supreme work ethic, strong attention to detail and proven problem-solving abilities

AFFIRMATIVE ACTION AND EQUAL OPPORTUNITY EMPLOYER

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eBay Inc. is an equal opportunity employer, dedicated to workforce diversity. All qualified applicants will receive consideration for employment without regard to their protected veteran status and will not be discriminated against on the basis of disability or long term unemployment circumstances. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com. We will make every effort to respond to your request for disability assistance as soon as possible.