The Estee Lauder Companies Coordinator, North America Marketing Operations – Bobbi Brown in New York, New York

Coordinator, North America Marketing Operations – Bobbi Brown

Brand: Bobbi Brown

Description

This role will report to and support the Marketing Executive Director on the implementation and execution of brand marketing strategies and 360 programs for the North America region.

Seasonal Allocation Reviews for Collateral:

  • Owner of door profile which governs the assignment of collateral (excluding samples and gifts) to doors; updates as needed with feedback from Trade Marketing, Account Planners and Field

  • Owner of allocation methodologies for collateral not governed by door profile (e.g., samples, hygienic supplies, transaction based marketing such as certain handout cards)

  • Sets guidelines and supports Account Planners/Account Leads in developing the managing the review of door profiles and other allocation methodologies with retailers seasonally (or annually depending upon account priority)

Marketing Grid / Marketing information to support:

  • Accountable to inform all stakeholders of program changes on single source doc, and issuing to GBSC, PDM, Event Coordinator and NACOPS calling attention to timeline impacts and elevating key concerns.

  • Communicates cost and timeline impacts of changes to relevant parties to help inform decision-making

  • Enters allocations for all non-saleable into passport base on grid guidelines

  • Responsible for Suggest Retail Price Change forms

Forecast and Manage Collateral:

  • Works with Account Management to develop final Account Level collateral allocations; work with Head of Account & Sales Planning to ensure collateral is timed with saleable

  • Oversees an admin that is processing door level allocations of collateral in passport; admin alerts planners of allocations so that planner can request and apply a no charge PO from retailer

  • Develops priority ship schedule based on brand side-by-side calendar for all accounts; prioritizes ship deadlines based on needs and vets with Launch and Account Planners

  • Manages marketing and non-saleable collateral inventory including: lightboxes, tester units & testers, samples, posters, stands, other marketing materials, pre-packs and hygienic supplies (excludes GWP units)

  • Executes all collateral for new account door openings (e.g., review floor plan with VM, tracking and communication to field)

  • Develops tester bulletins to communicate merchandising guidelines to the field

  • Conduct monthly reconciliation of samples to update rolling forecast

Qualifications

Qualifications:

  • Bachelors Degree

  • 2 years minimum experience

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 176956