3M Search Coordinator Digital Marketing Operations (Maplewood, MN)-R00040167 in MAPLEWOOD, Minnesota

The 3M US Digital Marketing Operations Team is looking for a Search Coordinator to join our Maplewood, MN team. At 3M, you can apply your talent in bold ways that matter. Here, you go.Job Summary:We have a need for a dedicated, self-directed and experienced Search Coordinator. This individual requires specific knowledge of technical and on-page Search - SEO and SEM tactics and best practices. You will be working as part of a team that is challenged to evolve the search performance and user experience for a large worldwide manufacturer, serving a wide variety of B2B and B2C customers supporting the Health Care Business Group.Primary Responsibilities may include but are not limited to the following:Assess, then facilitate with businesses and staff groups the companys commitment to digital strategy in terms of search, both organic SEO and paid SEM, to drive customer optimized experience value and maximize ROI on the CMS platform.Apply SEO tactics to Web pages and content to increase visibility and on page rank.Monitor and understand organic performance in conjunction with paid search.Apply key word insight into search strategy for 3m.com.Drive and evangelize for SEO as strategic focus of the organization to drive traffic improvements across the customer journey.Proactively provide organic search optimization for content, architectural and technical layers of the digital marketing (FUZE) platform based on customer or user generated feedback.Actively monitor the quickly evolving landscape of search engines.Communicate impact of changes and ensure prioritization of content and functionality enhancementsManage direct and indirect SEO agencies to ensure 3M SEO principles; practices and optimization methods are applied to strategies.Engage across critical teams within the organization social, business groups, technical and service organizations to maximize the value of search strategy.Create and confirm site architecture and site map for clients websites working closely with Project Managers, Content and Development.Partner with Corporate, Business to drive future direction of SEO and product offerings.Basic Qualifications:Bachelors degree or higher from an accredited universityMinimum of two (2) years of search experience including SEO & paid searchMinimum of one (1) year of experience in digital project managementPreferred Qualifications:Previous agency experienceExcellent analytical, written and oral communication skillsWorking knowledge of SEO keyword research and analysis and SEO toolsFamiliarity with SEM/PPC and social media/paid socialKnowledge of HTML, CSS, JavaScript and FlashKnowledge of site architecture and site mappingExperience managing pay-per-click (PPC) campaignsGoogle AdWords certificationStrong understanding of online advertising platformsLocation: Maplewood, MNTravel: May include up to 5% domestic travelRelocation: Is not authorizedMust be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)VEVRAA Federal ContractorRequest Priority Protected Veteran ReferralsEOE -Veteran /Disabled/Minority/AA/F/M/SO