VCA Antech, Inc. Marketing Operations Director in Los Angeles, California

VCA Inc. is seeking a Marketing Operations Director to join the Marketing team at our Support Office in West Los Angeles, California.

ABOUT THE COMPANY:

VCA Inc. (NASDAQ: WOOF), owns, operates, and manages the largest network of freestanding veterinary hospitals and veterinary clinical reference laboratories in North America, with nearly 800 hospitals located in 43 U.S. states and 5 Canadian provinces and more than 55 clinical laboratories. VCA is also a leading supplier of diagnostic imaging equipment to the veterinary industry, as well as operating a franchisor of premier dog daycare facilities. http://www.vcahospitals.com

POSITION SUMMARY:

VCA is seeking a “Marketing Operations Director” to join the Marketing Team. In this position, you will be a leader and a subject matter expert to our internal clients, responsible to bring projects to life from ideation to the delivery of a final product through people, process and technology. You will lead and inspire the in-house team of designers and creative professionals, as well as be an advocate and driver of VCA's brand and brand consistency. VCA’s ideal candidate has experience managing multiple projects across a variety of creative platforms within a pre-set budget, and a demonstrated ability to align creative execution with overall organizational goals.

In this role, you will provide direct oversight and leadership to the Local Marketing Manager (LMM) team of 8 field-based marketing experts supporting hospital local projects and the Creative Team of 7.

The position reports directly to the VP of Marketing.

ESSENTIAL JOB FUNCTIONS:

  • Manage the day-to-day operations of the Creative Department.

  • Develop the creative strategies to support marketing programs.

  • Advocate and support brand design direction and guidelines at every level of the company.

  • Lead the creative development of multiple hospital-generated marketing requests.

  • Own the assignment; ensure quality across all aspects of request deliverables.

  • Support the production of marketing materials for the various initiatives developed by the marketing team with their respective brand agency.

  • Motivate designers to continually improve graphic design skills and maintain a high standard of overall creative performance and talent development.

  • Responsible for hiring, training, mentoring and organizing the creative team composed of designers, copywriter, and delivery managers and team of local marketing managers.

  • Manage outside resources, agencies and platform providers.

  • Lead the Local Marketing Manager (LMM) team and ensure the team helps local hospitals shine in their community and helps them meet their objectives.

  • Define, track and measure LMM objectives and impact on hospital performances.

  • Ensure creation of scalable process and sharing of best practices among the different hospital groups.

QUALIFICATIONS:

  • Bachelor’s degree in business, marketing, communication, advertising, or equivalent.

  • Exhibits exceptional understanding of the functional aspects of print and digital design, and exceptional leadership of brand expression across multiple mediums.

  • Demonstrate strategic understanding of emerging channels like social media, mobile, and digital.

  • Demonstrated ability to partner with IT resources

  • Must have exceptional project management, writing, and editing skills.

  • Ability to work on multiple projects simultaneously.

  • Aptitude at interacting with and presenting to executive level leaders.

  • Collaborative team player.

  • Must have a "roll-up your sleeves" mentality and be a hands-on manager who can pick-up projects with short notice.

Experience:

  • 7-10 years of Art Direction / Creative Direction, with ad agency and corporate experience preferred.

  • 5 years of personnel management experience, including experience managing teams.

  • Experience managing a distributed marketing system.

  • Experience developing marketing creative and communication that drives consumer response.

  • Functional experience with all design tools, platforms, and versions of applicable software (Photoshop, Illustrator, etc.)

BENEFITS:

We offer competitive compensation along with a comprehensive benefits package, including: medical/dental/vision and paid vacation/sick days, 401(k), generous employee pet discounts and more!

PHYSICAL DEMANDS:

Occasional overnight travel throughout the US and Canada is required.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch, talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

VCAhospitals.com

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