Citi Head of Global Marketing Operations in Long Island City, New York
Primary Location: United States,New York,Long Island City
Other Location: United States,Delaware,Wilmington; United States,Florida,Jacksonville
Education: Bachelor's Degree
Job Function: Marketing
Shift: Day Job
Employee Status: Regular
Travel Time: Yes, 25 % of the Time
Job ID: 17036655
The Global Marketing organization partners with our Lines of Businesses and Regional/Local Markets to set marketing data, targeting, capabilities logic and messaging strategies that will move our marketing from "sell" to "buy". We strive to create a GCB expression of the Citi brand and marketing experiences that enables us to drive client-led growth and ensures Citi is recognized as an industry-leading Global Brand in the markets in which we operate.
The Global Head of Marketing Operations is a critically important role, enabling the CMO to work most effectively with internal and external stakeholders. This role requires a highly strategic and facilitative skillset, utilizing a combination of focus and flexibility, as well as a willingness to play an active, behind-the-scenes role. The role requires a highly resourceful individual with strong emotional intelligence, self-motivation, and strong analytical skills. The Global Head of Marketing Operations will be responsible for building a team and streamlining responsibilities to effectively execute day-to-day operations as well as ad-hoc project requests.
The position will oversee all marketing initiatives for the organization's CMO and acts as a point of contact between top management and employees or other stakeholders. A wide degree of creativity and latitude is expected in order to provide oversight and guidance to projects of high importance. This individual will report to the CMO.
The Head of Global Marketing Operations is responsible for globally leading the following:
·Own end-to-end the Global Marketing Roadmap, partnering with key stakeholders across Global Consumer Marketing teams; this role will drive the Global Marketing overall strategy by developing, implementing and monitor the strategy with accountability for the end result and impact to the business
·Franchise Marketing Team coordination, including centralizing Marketing Education/ Talent Exchange, prioritizing Global Marketing Initiatives with aligned goals, developing the Global Marketing Story
·Drive Global Marketing Routines across the 700+ members of the GCB Marketing Community, driving strategy and policy change as needed
·Co-create and productionalize a Global Marketing Dashboard and Scorecard working w/Insights, GDM, Regions/LOBs
·Lead centralized control function for Global Consumer Marketing, specifically focused on driving consistent marketing requirements across and creating a global consumer marketingregulation inventory in partnership with Compliance; this is critical for Mortgage and Retail Execution as well as future strategies leveraging Digital Big Data for Marketing Targeting
·Regionally leading the following:
·Co-lead/support centralized Consumer Partner, Agency and Sponsorships, working with Procurement, cross-functional lines of business and Brand team to understand GCB’s total spend and how to best drive strategic thinking from our agencies as well as maximize ROI thru an informed, deliberate Marketing Investment strategy across the 700+ members of the GCB Marketing Community, driving strategic direction
·Driving the following for Global Consumer Marketing line of business:
·Business management and chief of staff functions across Global Consumer Marketing, which includes developing and implementing effective management routines that foster effective communication and decision making across the team and key business partner organizations (local routines, Town Halls/Marketing Forums, deck coordination) as well as creating an environment that fosters culture and talent by owning and driving VOE action planning
·Oversee compliance and control function for GCM to ensure operational compliance with marketing policies, leading effective business monitoring routines to ensure business is operating in the most effective and efficient manner, while ensuring regulation and policy compliance, drive process excellence by identifying and reviewing processes that have regulatory, customer, and policy impacts then managing remediation efforts to mitigate risk, lead effective governance routines processes.
·Develop Work Flow Manager – Social Programs and any other marketing execution within Global Consumer Marketing
·15+ years work experience in a consumer credit environment with focus on Credit Card Operations/ Marketing.Additional experience in a control function is helpful
·Extensive experience in consumer banking product, marketing and operational risk management with a comprehensive understanding of requirements for marketing policy/process execution.
·Strong orientation around quality control techniques, change management and quality assurance processes.
·Strong overall knowledge of control / compliance requirements for marketing.
·Experience with regulatory and internal audit/compliance processes.Ability to lead regulatory and audit relations and represent the marketing organization appropriately.
·Familiarity with operational reporting and MIS used to assess performance / compliance, effectiveness and productivity trade-offs.
·Bring innovation to Global Consumer Marketing area.Drive change toward developing best in class processes (with an eye to the "end-to-end" process).
·Capability and experience with establishing strategic vision and driving change towards achieving goals in alignment with business targets.
·Sr. executive interactions- can present credibly to both large and small groups.
·Strong interpersonal skills and ability to influence at all levels of management.Displays flexibility to work well with varying personal styles.
·Developed ability to effectively challenge marketing policy areas, control partners, product teams, and other functional counterparts to ensure business requirements are met with most efficient use of resources.
·Develops strong working relationships that foster cooperation and respect broadly across the Global Consumer organization and the Control Partner LOB's (i.e. in Business Control, Compliance, ERM, Audit, etc.).
·Superior team leadership skills and able to matrix manage effectively.
·Strong track record for attracting and developing high performing analytic talent.
·Capable of managing a team of 20+ managers and analysts.Able to performance manage and continually elevate performance standards.