QuintilesIMS Senior Marketing Campaign Operations Manager in Chester, New Jersey

Senior Marketing Campaign Operations Manager

Position Purpose:

  • Responsible for the planning, design, execution and monitoring of all Multichannel Marketing (MCM) tactics that are executed through the Campaign Management Tool.

  • Identifies actionable insight from the campaign data to help brands engage and retain their customers and improve their MCM campaigns.


  • Understand business objectives to enable optimal delivery of marketing solutions

  • Works closely with client and able to assess MCM (Multi-Channel Marketing) capabilities & needs.

  • Provide best practice/strategic guidance on how best to utilize the Campaign Management Tool and data to drive client business objectives to maintain and expand client engagements.

  • Translates Go to Market Strategy into actionable MCM strategy.

  • Manages project teams including both internal and external resources in the design, development and delivery of MCM campaigns.

  • Develop and manage integrated project plan (in MS Project) for all vendors and internal client activities

  • Identify dependencies / gaps in the plan and provide guidance to address identified risks

  • Identify and document spend across all channels for the campaign / tactics (in client approved templates)

  • Approve metadata requests to ensure accurate and meaningful measurement

  • Provides support to Brand Managers/MCM Strategy Leads and relevant other internal and external stakeholders

  • Develop campaign architecture

  • Recommend opt management strategies

  • Recommend call-to-action and response mechanism setup/tracking

  • Recommend campaign metrics, run reports

  • Make campaign optimization recommendations

  • Share best practices

  • Executes the multi-channel journeys and campaigns within the Campaign Management Tool, or provides direction to Campaign Management Specialist who is responsible for implementing each journey/campaign as designed, depending on the structure of the client support team

  • Partners with content/channel suppliers to ensure development of appropriate content files and performing campaign QA. Manage ongoing campaign metrics and reporting

  • Lead agency partners on behalf of the client stakeholders to seamlessly integrate with the Campaign Management Tool.

  • Recommends improvements and alternative solutions to resolve problems as it relates to the process of implementing MCM campaigns

  • Provides high level input to, and ensures the development of, client reports and presentations and provides recommendations to clients based on best practice guidance.

  • Proactively continues to strengthen subject matter expertise through on the job experience, participation in conferences and symposiums and other forums for professional knowledge sharing.

Minimum Education, Experience, & Specialized Knowledge Required:

  • Bachelor’s degree with 5 - 8 years of related experience including consulting and pharmaceutical and/or healthcare industry experience. Master’s degree preferred.

  • Must have experience with MCM (multi-channel marketing), CRM (client relationship management), and/or database marketing.

  • Extensive knowledge/experience in digital marketing.

  • Knowledge of pharma brand marketing (agency, consulting)

  • Demonstrates excellent project management, relationship building and client influencing skills

Additional Requirements:

  • Experience with SaaS (software as a service) based relationship marketing solutions such as Unica, ExactTarget, Adobe Neolane, Eloqua or Marketo.

  • Works willingly and effectively with others in and across the organization to accomplish team goals and is effective working in a matrix environment.

  • Ability to manage multiple projects, juggle priorities and deliver on tight deadlines.

  • Knowledge of key issues and current developments in the pharmaceutical and healthcare industries.

  • Excellent presentation and communication skills.

  • Possesses the necessary subject matter expertise and project management skills able to effectively manage multiple projects across more than one Brand/Franchise.


QuintilesIMS at http://imshealth.com colleagues span the globe and strive to meet a singular goal: to help healthcare perform better.

Together we share a commitment to:

  • Client focus & Constant Innovation . Clients count on QuintilesIMS as a strategic partner in supporting mission-critical decision making. We work tirelessly to innovate within our organization and on our clients’ behalf—applying disruptive technologies in new ways to drive healthcare performance.

  • Continual growth. As we execute our ambitious strategy for growth, the people of QuintilesIMS have opportunities to build rich, rewarding careers. Tackle new challenges. Enhance the depth and diversity of their skills. And enjoy the rewards of their efforts through our pay-for-performance culture. When our people are growing and thriving, so are we.