Akamai Technologies, Inc. Senior Director of Marketing Operations - Marketing Insights in Cambridge, Massachusetts
Senior Director of Marketing Operations - Marketing Insights
Cambridge, United States
1 additional location
Santa Clara, United States
Corporate Marketing & Communications
4 days ago Post Date
010229 Requisition #
About the Job
The Senior Director of Marketing Insights in Marketing Operations assists the Vice President of Marketing Operations in driving the strategy, development and ongoing operational management of fact-based reporting, analysis and analytical models used to enhance decision-making across the marketing function. They support the organization with insights and predictive models used to produce improved results. This role leads a team of analysts to support analytical and reporting work that spans the functional areas of marketing, as well as outside stakeholders to marketing data.
The Senior Director of Marketing Insights will be responsible for assessing existing analytics processes, capabilities & gaps, gaining a deep understanding of industry best practices and trends, assessing Akamai’s 1-2 year Marketing vision, and developing a roadmap to deliver on that vision. This will involve streamlining and standardizing existing reporting, bringing reporting produced by disparate teams in disparate tools into one environment, performing technology change assessments, assessing audiences & cadences of data reporting, and driving an always-on, self-service mindset to reporting, while providing more business insight and analysis to overlay the self-service approaches. They will work very closely with IT & the Director of Martech to build the technology roadmap and co-manage the systems, and will source requirements from across Akamai’s distributed and matrixed Marketing organization. They will support the CEO staff with both recurring and ad-hoc analyses that drive business decisions. And they will work with peer operational leaders in Sales Ops & Divisional Ops to have an aligned model that interlocks with those teams. Key to their success will be evolving away from pure data reporting, to true business insight.
This is an ideal position for someone who is experienced in transformations and understands how to seamlessly shift between driving strategy and simultaneously defining and developing detailed operational plans and processes. A very hands on, results oriented leader who is passionate about Marketing strategy, data, systems/technology, process, ROI-driven decision making, and driving organizational evolution.
As a Sr. Director of Marketing Insights you will:
Lead efforts to define and implement frameworks for measuring, reporting and analyzing marketing results
Gain buy-in for measurement models from key executive and marketing stakeholders in a discovery process
Centralize marketing reporting (currently many separate reports produced by many separate teams from different systems)
Lead marketing performance review process by establishing a cadence of business and campaign reviews, and working with audiences to determine agenda and content.
Develop dashboards and standardized reporting environments to provide ongoing insight to marketing stakeholders, then work to ensure utilization and adoption of reporting by these stakeholders
Evolve reports from pure data read-outs to solutions that “tell a story”, and speak in the language of the teams who consume them, to deliver obvious & actionable insights to resolve issues or emphasize strengths
Drive self-service capabilities for marketers, while supporting cross-functional leaders with hand-developed insights
Create and maintain appropriate marketing key performance indicators and ROI models for marketing campaigns and out-of-campaign activities to determine effectiveness
Develop reporting solutions to support multi-touch marketing attribution
Provide insights through advanced, predictive models to determine marketing mix, propensity to buy, next best offer and customer lifetime value, then assist marketing teams in using these models to adjust their tactical mixes
Work with product marketing and campaign leaders to improve segmentation through analysis of prospect and customer groups
Advise marketing operations functions on data requirements necessary to perform desired analyses; participate in the development of process modifications needed to deliver required data
Drives data quality efforts, such as cleanups or changes in definitions (supported by Data Steward)
Builds out and executes plans for IT systems support for analytics, such as standing up new data warehouses or dashboarding solutions.
Required Education and Experience:
15 years of relevant experience and a Bachelors degree or
12 years of relevant experience and a Masters degree or
10 years of relevant experience and a PhD or
Equivalent professional experience
15+ years of experience with marketing strategy
10+ years of data and analytics experience (such as sales operations, product operations or finance operations)
5+ years of marketing analytics experience
5+ years of people management experience, especially in globally distributed teams
Highly analytical – can synthesize large amounts of data quickly and draw conclusions. Can tell a business-centric “story” using data.
Inspiring transformational leader and change agent capable of setting bold strategic vision/direction and then enabling and implementing change.
Exceptional collaborator and influencer - drives change through ideas, relationships and actions.
Excellent organization, communication, program, and process management skills. Hands-on leadership and detail/process orientation. Ability to problem solve, identify root causes of obstacles and address fundamental systemic and operational issues to accelerate results. Continuous improvement orientation.
Drives fundamental evolution; never satisfied with status quo
Experience developing new processes, frameworks and models and rolling them out across a large, global organization
Strong track record of driving results through effectively presenting to and influencing executives, peers, and boards.
About Akamai Technologies
Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet business ready—fast, reliable, and secure—for its customers. The company's advanced web performance, mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device, anywhere. Headquartered in Cambridge, MA, Akamai has offices around the world and operates the most pervasive, highly distributed CDN—with more than 200,000 servers in 110 or more countries—delivering up to 30% of all Web traffic. Learn more atwww.akamai.com/careers.
Akamai is a growing, and evolving, company with offices and operations around the world. As such, we strive to foster inclusive and representative workplaces where all employees are wholly welcome, and enabled to share and benefit from each other’s diverse contributions, as one global team. Our commitment to diversity reaches beyond our corporate offices, to our business partners and suppliers who share the same principles, and whose employees we value as integral to the Akamai business family. Learn more atwww.akamai.com/diversity.
Akamai Technologies is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, protected veteran status, disability, or other protected group status. If you'd like more information about EEO rights under United States law, please click here.