VF Corporation The North Face: Director, Retail Store Operations in Alameda, California

Job Description


Primary responsibility is to partner with Sr. Management and cross functional members of the Direct to Consumer team to develop strategic initiatives and implement operational processes to achieve departmental goals. The Director will provide dynamic ideas to positively impact business initiatives and the vision for the team and peers. The Director will oversee retail operations including expense management, policies and procedures, operations and communication support to the field team, retail IT and POS systems, store opening processes, and capital and expense projects involving store operations. The Director will provide his team with the leadership to enable them to develop their professional competencies.


  • Partners with Sr. Director of Stores and Director of Finance to develop, implement and manage strategic expense initiatives that will enable the division to provide an ultimate retail experience.

  • Directs the management of retail policies and procedures and implements updates to meet the needs of the business and maintain compliance with Sarbanes-Oxley, and all ADA retail guidelines.

  • Collaborates with the field leadership team to monitor, analyze, report and improve upon store management and associate incentive programs.

  • Develops the use of analytical tools to improve store reporting and metrics (shopper-trak, foresee, weekly/monthly reports, etc.).

  • Directs the management of the daily communication to the stores from the cross functional corporate team to balance workload, ensure projects are completed on time, and maintain focus on an exceptional brand experience.

  • Directs management of the physical inventory process and shortage control program in partnership with the field teams, inventory control and loss prevention to achieve expected shortage results.

  • Directs and drives innovation through the Retail POS System and other Retail related Information Systems in partnership with GBT and third party vendors.

  • Directs and influences the store opening process to achieve process and cost efficiencies across the field leadership, visual merchandising, real estate, operations and HR teams.

  • Directs management of projects that involve retail store operations in partnership with Real Estate, Visual Merchandising, and IT and other cross functional areas.

  • Provide the team with professional and personal competency based development guidance in accordance with the VF development standards.

  • Leads DTC field training function, with an emphasis on helping to deliver incredible service and engagement for our customers.

  • Perform these and other duties as assigned.


  • 10+ years relevant and progressive experience.

  • BA or BS degree in Business Administration or Economics or equivalent combination of education and years of experience.

  • Relevant work experience in planning, with understanding of all phases of retail operations.

  • Progressive responsibility/experience in management within retail stores, operations, or finance.

  • Previous experience in multiple-store operational and fiscal management.

  • Retail and outdoor industry experience preferred.

  • Proficient in Excel and MS Office products.

  • Excellent organizational skills.

  • Excellent management, analytical, communication, and presentation skills.

  • Ability to manage a diverse group of individuals, lead change and inspire work toward a common goal.

  • Track record of establishing and implementing processes and executing to a clear goal.

  • Travel required: 30%

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.